ABOUT

Georgina O'Connell, the fun behind the brand, shares her natural eye for beautiful fabrics and silhouettes - creating effortless style in her exclusive designs that are inspired by coastal living.

For your first up and first serve option to get your exclusive choice of designs, offers and more, JOIN our Coast Style WhatsApp group (admin posts only) by clicking the link below.


Welcome to effortless coastal living! With our assured eye you are guaranteed of looking and feeling just beautiful!

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"I bought your Sally dress from you online a couple of years ago! It is my absolute favorite dress. The fabric & quality are sublime and it is so soft.

It is my complete "go to"! The sizing has been absolutely perfect and I'm ready to order my next 2 or 3! Ordering it was effortless.


- Mandy